Especially when you consider that it costs five times as much to acquire a new member as it does to retain an existing one. As a studio owner, this means you’ll be missing out on a huge chunk of revenue over the latter half of the year. Research suggests that 80% of January gym-joiners quit within five months. 80% of New Members Will Quit Within 5 Months
80% of Your New Members Will Quit Within 5 Months.So, let’s take a look at some essential new year’s resolutions statistics and highlight how you can get ready for the influx of ambitious new members – and keep them motivated in the long-run. And it’s the same every year.īut if you prepare with some killer strategies, your gym doesn’t need to be quiet at any time of the year. As the new year marches on, fitness goals can quickly fall by the wayside. Most fitness entrepreneurs start out to help people reach new fitness goals and lead happier, healthier lives, and as gym memberships begin soaring, January is your time to shine.īut as you’re probably aware, people’s intentions and people’s actions don’t always align. Of course, this is fantastic news for the fitness industry. That means that one in three resolution-makers hoped to achieve a health-related goal. Of those, a staggering 13% set out with the intention of exercising, making it the most popular resolution in the United States.īut that’s not all the third and fourth most common new year’s resolutions were weight loss and healthier eating.
In this article, we’ll look at the new years resolution gym statistics you need to know if you’re a fitness business owner.Ī survey conducted by NPR and The Marist Poll in 2018 showed that 44% of American adults said they were likely to make a new year’s resolution. Post-Christmas, many people are itching to make a fresh start in the New year.
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